Inspexion Blog & News

How Implementing QC Regulations Drove India's Toy Market Boom

Written by Louis | 11/22/22 10:48 AM

The rise of India's toy making has been impressive in the last two years.

The 636% growth since 2013 has been fueled by Indian toy makers and quality toys. Toy imports decreased significantly by 70% to only $110 million in the fiscal year 2021-2022. Thankfully, due to collaborative industry efforts, toy exports increased dramatically by 61% up to $326 million from $202 million in the same time period, all this despite the Pandemic.

The main drivers of the toy making rise have been the quality achieved by toy makers through the up scaling of material, infrastructure, technology, and design capabilities. This combined with the unsafe, substandard, counterfeit, and cheapness of imported toys, led to the growth of the industry.

With the support of the Government, the vision for India toy makers is to become a central hub in the global toy market for toy manufacturing and design.

 

To improve toy safety and bolster the domestic manufacturing industry, The government has taken several strategic steps, including:

- increasing the basic customs duty from 20% to 60%,

- implementing quality control regulations,

- making sample testing mandatory for imported toys, and

- issuing over 850 BIS licenses to domestic toy manufacturers.

The central government has held various promotional initiatives and programs, such as the India Toy Fair 2021, Toykathon 2021, and the Toy Business League 2020 to promote domestic toys. These programs encourage innovation and new-age design to meet global demand.

To us, at Inspexion.com this is a prime example of how Quality Control can have a positive effect on an industry, creating jobs, creating technological advances, and in general promoting quality in a sector. It has taken India from a net importer of low-quality dangerous toys to a net exporter of quality toys to the world.